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* SPECIAL SEARCH ENGINE OFFER * Simply submitting to the search engine does not guarantee you'll receive any new visitors. If people cannot find you in the first 10 to 30 matches of a search, then submitting was a waste of time. The best advertising dollars you can spend on the Web are in achieving search engine rankings. There are several reasons: 1.Nearly everyone begins their Web travels at a major search engine. 2.Anyone finding your site on a search engine is someone who was specifically looking for your company, product or service. That makes them much more likely to buy something than if they'd clicked on a banner ad out of idle curiosity. 3.Third party studies have proven that search engines provide better results than other forms of Web advertising: Banner Advertising is a Losing Game: According to a July study by WebCMO (http://WebCMO.com), guess what the most effective advertising strategy is for Web marketers? Banner ads? Sorry, none of the above! The most effective method of generating Web site traffic is "Search Engine Submissions," followed closely by "Solicited or Opt-In Email". And, as any savvy Web marketer knows, submitting alone does nothing to bring you more traffic. You must be positioned in the first one to three pages of results to be found. The following scale demonstrates how each Web marketer rated the over-all effectiveness of the following methods on a scale of 1 to 5, with 5 being the most effective. Search Engine Submissions 3.35 Search engine positioning is the most cost effective way to promote a Web site. Recent studies prove that banner advertising is becoming less and less effective. On average, banner ads result in click-through rates of less than 1% (NetRatings study, June through December 1998). Since most Web sites are charged between $40 and $60 per one thousand "impressions" (which means they charge you for every time someone sees your banner ad regardless whether or not they click on it and visit your site), you'd be lucky if your $60 of banner ads resulted in six or seven visits for your site! If you're wanting to increase the visitors to your site, as well as your sales, then call us today. We'll take care of all the details so you don't have to. Let us start launching your pages to the top of the search results today! NetWorksOne builds top ranking pages and develops sustainable, consistent traffic to your Web site, guaranteed. The NetWorksOne teamed companies represent many years of shared experience and a thorough understanding of the major search engines. We are in the unique position to offer guarantees on our performance. Your Web site will be optimized using the latest search engine intelligence. This ensures that top rankings are achieved and can be sustained (inappropriate or unethical promotion techniques often result in rankings that can drop quickly). We target only those search engines determined to be "important" and significant as identified by FirstPlace Software's WebPosition. NetWorksOne guarantees top search positions on the first, second, and third pages of search results according to our pricing model. Most search engine traffic originates from these pages and they will be responsible for almost all the traffic you will have to your Web site. We key on the following search engines: Yahoo We offer the added service of submission of your site to the three major Directories on the Internet: Yahoo Yahoo, Google, and AOL are not "search engines" but "directories" meaning they employ real human beings to review your Web site and those "editors" determine your site's rank and description summary. Directories can be tricky to submit to, but we've enjoyed great success. The challenge in submitting to Yahoo is getting listed at all. Some people say that most submissions to Yahoo never get added because people violate their terms and conditions. Let NetWorksOne submit your site to Yahoo and save yourself 10 to 15 weeks of worthless waiting. Search engines use spiders or robots to index Web Sites. After you submit your page to a search engine the spider will visit and index your whole site (in most cases). Odds are the spiders may not find your site unless you submit it to them. Each search engine has a submit page you can enter information about your site and the spider will be scheduled to visit your site. At NetWorksOne we are only concerned with those search engines considered to be major players on the World Wide Web: Alta Vista These are the most popular search engines on the Internet. They are responsible for at least 95% of the visitors your site will have from search engines. The NetWorksOne guarantee is simple. You pay only for the results. FirstPlace Software customers and MarketPosition subscribers qualify for the following pricing model with reduced rates. $100 for a top 10 ranking (1st page)It is our experience that only rankings in the top 30 positions result in traffic. Search Engine Positioning Minimum Orders: Our minimum projects start @ $3,000.00 (we do not charge extra when we exceed the number of top rankings you requested). How do we achieve top Web site rankings? Coastal Sites optimizes any existing internal page of your Web site that we feel will achieve high rankings. We pay special attention to your index.htm or "default" page because these pages are the most likely to do well. And tell me about "doorway pages?" No single Web page will achieve a top ranking on all of the search engines. This is because each search engine uses a different "search algorithm" meaning they each "score" your Web site differently. Often, we create "doorway pages" or alternate entrances to your Web site to target each search engine with a different Web page. These "doorway pages" are carefully adjusted to target specific keywords for individual search engines. What about Maintaining Our Top Search Engine Rankings? NetWorksOne maintenance plan includes: Weekly reports of your rankings on the major search engines. Resubmission of any of your pages dropped by a major search engine. Re-optimization of any pages that display a downward trend in positioning. Free Web marketing consultations by telephone. You pay only for positions maintained in the top 10, 20, or 30 at the end of each month. If more positions were achieved than you had paid for in your original project (which happens often), you pay nothing extra. Example of our top ranking guarantee: Let's say that you request $2,500 worth of top rankings based on our pricing model. We guarantee that you'll realize $2,500 worth of top positions. If you don't we'll keep working on your site until you do. It's that simple. Tell me more about the 120-day rebate: If within 120-days NetWorksOne hasn't achieved enough top rankings to "use up" your initial investment, we return any amount of that fee that we didn't earn. "You will receive a cumulative total that will exceed your investment dollars, GUARANTEED. And like a baker's dozen, any extra listings attained are free. We will continue to work on your site until the results are satisfactory to your investment dollars." Competing Search Engine Positioning Services Charge too much! Many of our competitors require you: A: To pay for the number of unique visits from the search engines. B: Pay a large "account set-up" fee. They do this by building "doorway pages," alternate entrances to your Web site, that they host on their Web servers, not yours. This enables them to: Track how many individuals visit your site and charge you up to $2 for each one and, Take down your pages thus ending search engine traffic if you choose to cancel your service agreement. This pricing model just costs too much. Worse, they often don't succeed in achieving the promised top rankings. We have formulated a better plan that also ensures you pay only for success. We charge based on our success in achieving top rankings NOT by how many people visit your site. We charge just $100 when our efforts result in your site achieving a top 10 ranking on your server, not ours. That one ranking can result in thousands of unique visitors to your site. Just $100 for as many visitors as can be referred from that search engine. We think that's a good deal. We hope you do too. |
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